Tips To Get Started In Seo
Adding high-quality content to your site is probably the single most important thing you can do for your SEO. Do some keyword research to find out what people are searching for related to your product or service and tailor your content to what people are interested in.
Having good content boosts on-page SEO, might drive traffic by ranking on its own and increases your chances of getting a quality backlink. Content is king, and the higher the quality, the higher the value. Also, do it consistently because fresh content can influence rankings.
2. Text Formatting
Make your articles easily scan-able for the users and search engines by using appropriate headers and using things like bullet points to improve the reading experience.
3. Image Optimization
Optimize your images for page speed as well as accessibility. If you need to, compress your images to improve page load time . You also want to make sure to use alt tags on your images to indicate what the images contain.
4. Internal Linking
Internal linking can create an awesome network of content and information for both the search engines and users. Say you have an article about 10 ways to run faster, within each of the tips you may want to link to an article/page about that specific technique. This can keep people engaged and let them go deeper into the site, and it helps the search engines understand the linking of your content.
5. Keyword Research & Tailoring
Why Should You Invest In Seo Training
Youve heard the following expression:
Its just like riding a bike.
It basically allows you to understand that something is almost instinctive.
The ability you need to have to maneuver it or play with it lives in you forever after youve gone through the process of learning the particular skill.
Once you acquire a skill which is like riding a bike you wont have to learn it again.
SEO is the exact opposite.
SEO is a complex set of methodologies and techniques designed to make sure the content you create is fine-tuned and ready to be judged by the mighty power of Google, humankinds most unkind judge.
Google is always releasing new algorithms, guidelines, and rules.
This means that SEO experts such as Aaron Agius or Brian Dean must always change their approach, adapt to new Google guidelines, and basically come up with new SEO rules every single year, so as to make sure SEO doesnt become some sort of obsolete science.
This is where courses and certifications come in.
Since they tend to be updated quite regularly, you should understand that you must go through different courses and certifications throughout your whole career.
SEO isnt a stable entity:
It changes, shifts, and morphs every single day.
Why is SEO so important?
Because it allows brands to instantly get more visibility to their products or websites, with almost invisible costs, especially when compared to PPC.
Wanna stay updated?
Heres What Happened Next:
A few months later, I launched Backlinko.
When I started Backlinko, I knew that I was entering one of the most brutally competitive industries on the planet .
And I knew that if my system could work in the cutthroat SEO industry, it could work anywhere.
Spoiler alert: it worked GREAT.
And thanks to the proven system I developed, I quickly hit Googles first page for some of the most competitive keywords in the marketing field, like on page SEO:
And YouTube SEO:
As you might expect, these first page rankings generate hundreds of thousands of targeted visitors every single month. In fact, here are last months traffic stats from Google Analytics:
And I should point out that these visitors that come from Google arent tire kickers. Because a good chunk of my site visitors invests in my SEO training products, Ive quickly grown Backlinko from a brand new blog to a 7-figure business.
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Benefits Of Being A Google Badged Partner
Our Guardian Owl Digital agency has a Google Certified badge highlighting that certain employees at our company have demonstrated Google Ads skill and expertise by passing assessments and earning certifications through Academy for Ads. The badge also designates we have met spend requirements, delivered company and client revenue growth, and sustained performance growth. Although proud of the success, we havent been able to reach nearly the amount of people necessary in achieving our mission. Educating our community on AI in search engines to create a transparent, white-hat internet marketplace. At Guardian Owl Digital, we believe in the Malcolm Gladwells 10,000 Hour Rule The principle holds that 10,000 hours of deliberate practice are needed as a prerequisite to become world-class in any field.
We want to help hold you accountable in achieving world class digital transformation right here in Louisville, Kentucky
Best For Advanced Training: The Blueprint Training
The Blueprint Training
Why We Chose It: We picked The Blueprint Training because it gives you in-depth knowledge on building your own SEO agency or content marketing business.
Hands-on course with videos, templates, and tools
Free options let you try before you buy
Access a network of staff and other students
Expensive price tag
Focused on building an SEO business
For those who are willing to make a major financial investment, The Blueprint Training is an SEO course that gives you the skills to do SEO for yourself and for others as a business. Whether you want to impress your employer, take on new clients, or start an SEO agency of your own, this course could be a good choice.
The Blueprint Trainings main course costs $4,999 and The Blueprint Platinum costs $14,999. Both include one-on-one coaching, video lessons, templates, and other SEO resources to use in your work and business. The more expensive Platinum version includes a ton of hands-on help around positioning, delivering consistent results, and building a pipeline of clients demanding your work. If youre scared off by the price tag, you can book a demo call or try one of the two free courses to get an idea of what youre signing up for.
Instructor Ryan Stewart has a good reputation and the course earns mostly positive reviews online. In the end, youll be the SEO master of your community and ready to go on to build traffic and take on any search-related challenge.
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School Social Media Competitor Schools School Marketing
Because you share the same audience, knowing everything about your competitor schools’ social media and content marketing is as important as knowing everything about your own. Gowan Group provides Independent Schools with extensive information about their competitors social media profiles, rank, and local, state, and national reviews. Competitor Schools’ social media campaigns are compared and contrasted to your school’s social media campaigns. Thorough research leads to real time analysis for change and improvement.
Our interactive, secure client login SEO Platform is accessible and customized to your school. Gowan Group’s digital strategists are able to see if your Competitor Schools succeeded or failed in their digital marketing initiatives. Most importantly, our digital strategists show you how we interpret the data in real time.
What Should I Look For In Seo Training
There are hundreds of websites out there shilling SEO training. So what differentiates the best online SEO training class from the worst one? How can you be sure youre getting your moneys worth?
Here are four things to know before you spend your cash on a digital SEO training course that gets you nowhere and teaches you nothing:
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Make The Most Of Keywords
Search engines work by users typing in a query, and relevant web pages with the same or similar words as in the query will show in the search engine results pages . These keywords are at the heart of SEO for education institutions.
How do you know which keywords will work best for your school?
And how do SEO keyword tactics differ across institutions, like a Catholic high school vs. a business college?
The good news is that the keyword research process is more or less the same for all educational institutions. We recommend that you use keyword suggestion tools, analyze competitors websites to see which keywords commonly appear there, or do some digging into your existing analytics to see which words students are already searching that led them to your webpage.
From there, you can optimize web pages and content to double down on what is already working.
Popular Keywords for Schools
Popular keywords for schools are often related to location , the course of study , and academic level .
If you are struggling to come up with keyword examples, you can use Google’s search bar to provide some ideas. In the first example below, you can see that “private school near me” came up first, and since the search was performed in the Bay Area, the results are localized to show what Google believes are the most relevant options.
Using Keywords Thoughtfully
Additional Content Optimization Tips
Beyond keywords, there are a few other ways to improve your schools search ranking through content creation.
One of those involves changing your schools approach to URLs. When it comes to search algorithms, shorter URLs are indeed sweeter. Try to include as few words as possible beyond the keyword in your URLs, while still differentiating each page. You can do so by eliminating short, non-descriptive words such as the or an.
Example: Although the title of this SE Career College of Health blog is How the Power of Positivity can Benefit the Health of Your Clients During Your Personal Support Worker Career, the author shortened the URL to positivity-in-your-personal-support-worker-career, leaving the Personal Support Worker Career keyword intact.
To further improve your schools search ranking, you can also optimize your multimedia content, such as video. Optimizing video content for SEO involves the following tactics:
- Adding meta data in the forms of titles, descriptions, file names, schema tags, and thumbnails.
- Creating unique web pages for your videos
- Optimizing for YouTube by adding tags and actively trying to boost engagement on your videos
- Adding YouTube cards to your videos to invite prospects to subscribe, direct viewers to your website, and more
- Including transcripts and closed captions in your videos
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Faster Results For My School
Google, along with all the other less popular search engines, relies on an internet standard called sitemaps. These sitemaps are, well, maps of a website, complete inventories of all the webpages included in a website, along with highly useful metadata , such as full URL, page titles, page hierarchy, when a page was last modified and how frequently its likely to be updated in the future. By giving the search engine bot a well-structured sitemap you really increase your chances of getting the proper webpages crawled and indexed, ultimately showing up higher in Google search results.
What Is Seo And What Role Does It Play In Your School Website
Are you curious about how to enhance your school’s marketing or heard about SEO but not sure exactly what it is? Well let’s dive into what it is and how you can get started today!
SEO stands for Search Engine Optimization. It is the art and science of publishing content and marketing information in a manner that will rank high in search engines like Google, but also making it easier for people to find your site’s webpages.
Most people rarely click on the second or third page of a Google search result, and therefore, ranking on the top half of the first page will ensure your content will get in front of the right audience.
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Longer Seo Training Courses Can Run Anywhere From $3000 To $8500
Weve seen some classes that are more expensive, but typically they are part of a larger university-affiliated marketing program.
The two biggest factors in the cost of SEO training courses are the length of the program you sign up for and if the class is taught one-or-one or in a group setting:
- One-on-one SEO lessons typically are more expensive, longer, and tailored for your specific industry needs.
- Group sessions dont have the personalization that one-on-one lessons do, but they typically cover all the same topics.
The Seo School Is Open For Enrolment
- 8 comprehensive modules of SEO learning to get your website ranking
- Exclusive Facebook group with 12 months of support for when you get stuck with your SEO
- Free 1-1 hour long session with Karen for when you get stuck
- Blueprint for SEO Results to give you a framework to keep on track with your SEO
- Print and keep glossary of terms
I have learnt so much already and look forward to growing my business with Karen.
Jasmin Epic Installations
Karen was great help in steering us in the right direction with our webstore. With lots of invaluable tips and pointers for us to work on.
Teresina The Cuckoos Nest
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Advanced Seo Certification Training
This is one of the most expensive online SEO courses on our list. The $770 price tag for 180 days access is certainly a negative factor for solo bloggers or even small business owners.
But, that does not in any way mean that the course is not worth it. Its a complete course that covers in detail all aspects of Search engine optimization. Lessons are taught by experienced SEOs and you also have the option to attend in an online classroom.
If you run a business and need a good course to get your employees certified in SEO, then this is definitely a course to consider.
- Vendor: Market Motive
- Price: $770
This is the best advanced SEO certification. It is a good option for marketing professionals who want to learn how advanced SEO concepts can work together in real-life scenarios.
If You Choose Not To Use Seo To Optimise Your Website
- Youre missing out on potentially hundreds even thousands of website visitors each day.
- If youre site isnt optimised, youll continue being the best-kept secret in your local area. In fact, you could be the absolute greatest provider your industry has ever seen, but if Google doesnt know how to find you, neither will your customers.
- Instead, theyll end up landing on your competitors website not because that other business is any better than you but because they knew how to optimise their website for Google and you didnt.
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Youre Writing Content But Your Traffic Isnt Increasing
You might be pumping out content on a weekly basis but its just not doing anything to generate organic traffic. Maybe youve been at it for the past year, or maybe you just started a few months ago, but either way, your content is stagnant. You can practically hear the crickets. You arent ranking for anything, your traffic isnt going up, and you certainly arent converting organic traffic into sales.
If this sounds like you, then we have good news: you probably have the drive to make your content work, youre just lacking the knowledge. With a bit of SEO training , thats something thats easy to fix.
Lynda Seo Training And Tutorials
Lynda.com is a great resource for anyone looking to improve their knowledge of Marketing, Business, and, of course, SEO!
On Lynda, you can get access to more than 30 different courses that will teach you everything you need to know about the wondrous world of SEO.
Keyword Research Strategy, Advanced SEO, SEO Videos, Local SEO, Link Building, or even how to market your apps by following SEO best practices.
Lynda.com is the place for you to find the best SEO course and explore a whole lotta different SEO-related topics.
There are also more than 1300 video tutorials you can watch to gain more SEO insights.
30 days for free!
For 14.95 a month, you can get unlimited learning from all Lyndas 6,189 courses , you can get to watch on your tablet, TV, phone or computer, and evaluate your progress with quizzes.
For 24.95 per month, youll gain access to all the things you could enjoy in the Basic module but youll also get project files to practice and the chance of offline viewing to learn whenever, wherever.
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How To Take Your School’s Seo Game From Zero To Sixty
Understanding what it takes to have a strong SEO game is crucial when it comes to boosting marketing efforts for your university. SEO is a long play that leads to greater sustainability in the enrollment marketing industry. With an effective SEO content strategy, you will have the ability to tell the story of your institution in a way that is authentic and competitive.
But – SEO takes time and discipline to get right! So, you might be asking yourself, ‘Where do I even begin to find the time to start implementing SEO?’
Well, you’re in luck! With the amount of overwhelming content available about SEO, we decided to break it down for you. We recently hosted a webinar, “How to Take Your School’s SEO Game from Zero to Sixty” to help you get started on improving your school’s organic search rankings. It will empower you with the context, frameworks, and tools you need to build a solid game plan for your school.
Co-hosted by Jamie Gleason, a 15-year veteran of the higher education industry, and Zach Busekrus, Director of Growth at DD Agency and Founder of Enrollify, we share our insights from helping schools like Cornell, Baylor, and West Virginia University win top spots on Google SERPs…and we show you exactly how we do it.
Watch the recorded webinar and learn:
Gain a deeper understanding of the basics of SEO so you can generate easy wins around key ranking factors. After all, the majority of online traffic is driven by search engines.
Local Seo For Schools
As location-specific searching grows, so does the importance of local SEO for schools. When your prospects are looking for schools in a certain region, you want to make sure they come across yours.
Unfortunately, some local ranking factors are out of your control. If someone makes a non-location specific query, search engines will often prioritize results from institutions that are closer to the person searching.
However, that doesnt mean there arent helpful local SEO strategies available.
The first method, as with many SEO tactics, involves optimizing your keyword use. Make sure to include location-specific keywords in your content, following the best practices of keyword integration we mentioned earlier.
Here are some examples of location-specific keywords for schools in different parts of the world:
Another way you can improve local SEO is through NAP consistency. Obviously, most schools will have this information on their site but they may not have it written out in the format that Google prefers.
Search engines want schools to have a web page that includes all their contact information. This doesnt mean you cant include these details on other pages but rather, you should have at least one page that includes your schools information in full. In other words, if you have your address on your schools About Us page, but your phone number is only listed on your Contact Us page, youre missing the SEO mark.
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