Would Acquiring Campbells Be Mmm Mmm Good For Heinz
Heinz has signalled that it is on the acquisition hunt, having built up a sizeable war chest to fuel growth. At yesterdays AGM, the Pittsburgh-based ketchup maker hinted that US soup giant Campbell Soup Co could be one of the targets in its sights. Katy Humphries reports.
Heinz has signalled that it is on the acquisition hunt, having built up a sizeable war chest to fuel growth. At yesterdays AGM, the Pittsburgh-based ketchup maker hinted that US soup giant Campbell Soup Co could be one of the targets in its sights. Katy Humphries reports.
Heinz is a company on the up: it is on a roll in terms of both results and acquisitions. So it should hardly come as a surprise that president and CEO William Johnsons suggestion that the group is eyeing the Campbell Soup Co is creating quite a stir.
Describing Campbell as a great company, Johnson tells investors gathered at Heinz AGM that the group would fit well with Heinzs current direction and product portfolio.
Responding to a question from a shareholder during a Q& A session, Johnson comments: Campbell would represent a nice fit with the company. We are always looking for opportunities to expand and grow.
In his prepared remarks, laying out the groups expansion strategy for the next two years, Johnson emphasises Heinz aim to make strategic acquisitions in both developed and emerging markets.
In this climate, both Heinz and Campbell are facing narrowing profit margins.
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Chemist Arthur Dorrance Finds A Way To Shrink Soup
Soups were inexpensive to make but very expensive to ship. Dorrance realized that if he could remove some of soup’s heaviest ingredientwaterhe could create a formula for condensed soup and slash the price of soup from $.30 to $.10 per can. By 1922, soup was such an integral part of the company’s presence in America, that Campbells formally accepted “Soup” into its name.
Mmm Mmm Good Innovation Goes Beyond The Can At Campbells Soup
Darren Serrao has fond memories of Campbells chicken soup. Steaming bowls swimming with noodles were his comfort food of choice as a child growing up in Toronto. Little did he know that hed eventually be tasked with speeding up innovation at Campbells by introducing a whole new range of soups, sauces, and beverages at the 143-year old brand.
Surrounded by a multi-generational team of chefs, consumer experts, marketers, and package designers, Serrao tells Fast Company hes downed countless bowls of experimental soups and tucked into untold numbers of dishes spiced with trials of a new line of Skillet Sauces in preparation for a series of product launches this fall. We are in the test kitchen every day trying different blends and we eat a lot, says Serrao. I get to try everything from some very talented chefs. Its a terrific part of my job.
Its one that was mandated by Campbells President and CEO Denise Morrison when she took the helm last year in the midst of slumping sales. Morrisons innovation overhaul was designed to drive product development by appointing teams like Serraos that operate independentlyand move more quicklyto deliver breakthroughs in soup beyond the can and meals beyond the soup.
From an innovation standpoint its highly relevant, because you are able to move through the process time and again no matter who you are working with, he says.
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Supports Clear Gmo Statement On Labels
Another motivating factor for Campbells action was complying with Vermonts GMO labeling law, which takes effect this July 1.
If there is no federal standard for GMO labeling, then other companies will be forced to label GMOs in Vermont by July if they want to sell in that state. Thats just around the corner, Jorgensen says.
Campbell products containing GM ingredients will carry a label that reads Partially produced with genetic engineering along with a website address, www.whatsinmyfood.com, which will provide more information about GM ingredients. About three fourths of Campbells products contain GM ingredients.
Printing a clear and simple statement on the label is the best solution for consumers and for Campbell, Morrison stated.
Campbells support for label statements contrasts with the food industrys proposal of a voluntary QR code/smart phone labeling system that would provide GMO information about foods. The idea is opposed by GMO labeling advocates because many people dont own smart phones and this burden shouldnt be on the consumer.
Campbell also said it will withdraw from all industry efforts to oppose GMO labeling. The company had donated nearly $1 million to defeat GMO labeling initiatives in California and Washington State in 2012 and 2013.
The company also supports creation of a national standard for labeling foods as non-GMO.
What Are Some Brands That Have Changed Their Taglines
Then and Now: Businesses that Changed their Taglines 1 Airbnb. Why would I want to feel ordinary? 2 Loreal. This was a good move. 3 Uber. Your day belongs to you. 4 FedEx. Connecting people with goods, services and ideas creates opportunities and improves lives. 5 Campbells Soup. 6 Nike. 7 Burger King. 8 Dennys.
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Potentially A Game Changer
Industry observers were surprised by Campbells actions. On the face of it, it seems like a watershed moment, says Carl Jorgensen, director, global consumer strategy and wellness at Daymon International. It is not without risk, and large CPGs are not generally risk takers.
Carmen Bain, an assistant professor of sociology at Iowa State University, told the St. Louis Post-DispatchMonsantos hometown newspaperthat Campbells move is potentially a game-changer.
Bain said Campbells actions undermine one of the food industrys main arguments against GMO labeling, which is that it is expensive. Campbell says adding a few words on food labels isnt costly and wont lead to increased food prices for their customerscontrary to claims of labeling opponents. In fact, a Campbell representative told Marketplace that changing labels is very straightforward and something that is done every day of the week as part of our business.
How To Make Campbell’s Home
- 1Stir the soup, milk, black pepper and cheese in a 13x9x2 inch shallow baking dish. Stir in the vegetables and chicken.
- 2Bake at 400 dgree F for 15 mins. Stir.
- 3Top with biscuits. Bake for 15 mins more until biscuits are golden.
- Last Step: Don’t forget to share! Make all your friends drool by posting a picture of your finished recipe on your favorite social network. And don’t forget to tag Just A Pinch and include #justapinchrecipes so we can see it too!
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Review Of Sansei Seafood Restaurant
Good for:Dining options:Not Campbell’s Soup, the REAL ‘Mmm, mmm good!’
- Value
My husband and I enjoy sushi, so we ended up going to this restaurant not once, but twice on our honeymoon . The food was outstanding, and if you sit at the sushi bar rather than at a table it’s all made right in front of you. The dishes you can order vary in size, and you can order as much or as little as you want which is great, and gives you a chance to try several different things.Incredible food, great atmosphere, helpful staff, good value – what more can you ask for?!It’s marked as opening at 17:30, but people queue up prior to this . From 17:30-18:00 they offer an early bird offer which is 25% off the bill. For those moaning about being automatically charged a tip with this offer, leaving a gratuity is pretty standard practice in the USA, so I disagree with this ridiculous quibble – besides which, the service is GREAT, so why would you not tip?!
- Value
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First, they can just hold on tight and wait out the volatility of coming sessions. Second, those with a strong bullish stance on the stock can exploit price volatility with one of many options strategies.
Three ideas follow, all based on the assumption that a trader is qualified and understands the risks involved and has been approved for trading these types of strategies.
Covered calls. This is one of the most basic of strategies and a favorite among options traders. For every 100 shares owned, you can sell one call and receive option premium. If the option is exercised, 100 shares are called away, so you want to make sure you’re comfortable with having those shares called away. The option’s strike price should be higher than your basis.Here is an example. Campbell Soup’s Sep 47 calls closed on Tuesday with a bid of 1.10. Selling that call , you’ll receive a net amount of $101. This is a 2.1% return based on the strike of 47. With 23 days remaining to expiration, this represents an annualized return of 33.3% . Exercise at $47 per share should be higher than your basis in the stock to justify this position.
Not all of these strategies will be comfortable or appropriate for every trader. However, for experienced options traders who are bullish on Campbell Soup, these offer a few ways to exploit volatility in the stock, especially when you don’t know whether an earnings surprise is in the mix next week.
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Campbell Has Mm Mm Better Slogan
CAMDEN, N.J. _ Two years after putting its “Mm! Mm! Good! slogan on the back burner, Campbell Soup is launching a new ad campaign it hopes will be “Mm! Mm! Better.
The new slogan, updating a line that has kept the nations largest soup maker a household mainstay, debuts on national television next week.
In one spot, a college student gets a package from his mother that includes Campbells tomato soup, while a roommate grills cheese sandwiches with an iron. The spot closes with the line, “Campbells Makes Everything Mm! Mm! Better!
The company would not say how much it is spending on the campaign. Campbell spends $40 million to $45 million annually on soup advertising.
Two years ago, Campbell put its “Mm! Mm! Good! slogan aside for “Never Underestimate the Power of Soup, in part because of slumping sales. Marty Thrasher, president of Campbells U.S. Soup Division, would not say whether the change helped.
The “Mm! Mm! Good! slogan first aired on radio in the 1930s. Campbell has used a various slogans during its 126-year history, but the “Mm! Mm! Good! line is by far the most memorable.
Campbell controls about two-thirds of the $2.6 billion soup market with its familiar red-and-white can labels, made even more famous by Andy Warhols art.
“We want to be known and loved for today and tomorrow, not just yesterday, Thrasher said.
Why Carry Monsantos Water
Campbells announcement was welcomed by GMO labeling supporters who said it will significantly boost efforts to achieve mandatory labeling nationwide.
Just Label It applauds Campbell for their decision to support mandatory GMO labeling. Consumers simply want a factual disclosure on the package, and we are hopeful that Congress can craft a national GMO labeling solution in the coming months. Thanks to Campbells leadership, we are closer to reaching that goal, said Gary Hirshberg, chairman of Stonyfield Farm and chairman of Just Label It.
We applaud Campbell Soup for their independent, pro-consumer move and look forward to achieving a national, mandatory GMO labeling requirement on all food packaging, said Jean Halloran, Director of Food Policy Initiatives for Consumers Union.
US Senator Richard Blumenthal , who supports mandatory GMO labeling legislation, said: Campbells decision to add GMO labeling to their products is a courageous, commendable act of pro-consumer leadershipa move that lives up to the companys Mmm Mmm Good motto.
Andrew Kimbrell, executive director of the Center for Food Safety, believes that other food companies will follow Campbells lead because they are tired of being targeted by activists and spending money to oppose GMO labeling. Their view of it is, why should they carry Monsantos water? Kimbrell said in an interview with AgriPulse.
The Organic & Non-GMO Report
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The Mother Of Campbell Kids
The Campbell Kids have been selling Campbell’s Soup since 1904, when Grace Wiederseim Drayton, an illustrator and writer, added some sketches of children to her husbands advertising layout for a Campbell’s condensed soup. The Campbell advertising agents loved the child appeal and choose Mrs. Wiederseims sketches as trademarks. In the beginning, Campbell Kids were drawn as ordinary boys and girls, later, Campbell Kids took on the personas of policemen, sailors, soldiers, and other professions.
Grace Wiederseim Drayton will always be the “mother” of Campbell Kids. She drew for the company advertising for nearly twenty years. Draytons designs were so popular that doll makers wanted to capitalize on their popularity. Campbell’s gave the E. I. Horsemen Company the license to market dolls with the Campbell label on their sleeves. Horseman even secured two U.S. design patents for the dolls clothes.
Today, Campbells Soup Company, with its famous red and white label, remains a staple in the kitchen as well as American culture.
How Much Salt Should You Have Per Day
Find out what the Institute of Medicine, comprised of the nation’s leading scientists, recommends. How much salt should you have per day?
So, for example, if your serving of soup is 200 calories, keep your serving of sodium at 200 milligrams or less.
The good news is, there are some genuinely low-in-sodium, ready-to-eat soups out there.
Check out, for example:
- Trader Joes Low-Sodium Tomato and Roasted Red Pepper Soup
- Pritikins Low-Sodium Chicken Noodle Soup
- And, in the freezer section of many grocery stores, Tabatchnicks Low-Sodium Soups .
The above are truly mmm mmm good for you. They wont shoot your sodium allowance for the whole day.
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Birth Of The Campbell’s Soup Company
In 1894, Joseph Campbell retired and Arthur Dorrance took over as company president. Three years later, soup history was made when Arthur Dorrance hired his nephew John Dorrance. John held a chemistry degree from MIT and a Ph.D. from the University of Gottengen in Germany. He turned down more prestigious and better-paying teaching positions to work for his uncle. His Campbell’s salary was only $7.50 per week and he had to bring in his own lab equipment. However, John Dorrance soon made the Campbell’s Soup Company very famous.
Campbells Mmm Mmm Salt
We couldn’t resist sharing this new meme “Campbell’s Mmm mmm salt” that’s been going around social media, created by George Takei of Star Trek fame.
George nailed it! Most Campbell’s soups are in fact full of “mmm mmm salt,” which make them “mmm mmm good” for increasing our risk of getting sick and dying prematurely.
An overwhelming body of research has found that a high-salt diet leads to high blood pressure, which leads to kidney failure, strokes, heart attacks, dementia, and other maiming, life-threatening woes.
According to the U.S. Centers for Disease Control and Prevention, the average American consumes about 3,500 milligrams of sodium every day, more than twice the upper limit of 1,500 milligrams recommended by leading health groups like the American Heart Association and Centers for Disease Control.
Thats right, were supposed to be consuming no more than 1,500 milligrams of sodium a day. But guess how much sodium is in one typical can of Campbells soup? About 1,400 to 1,800 milligrams.
So with just one can of Campbells soup, were often using up our total daily allotment for sodium. Mmm mmm good? Not even close if we want good arteries, good blood pressure, and good health.
Even Campbells Healthy Request soups are packed with sodium. Most cans tally up more than 800 milligrams of sodium. Thats more than half the amount of sodium we should be eating for the entire day. If our request is stiff arteries, these soups will do the job.
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Whats The Best Way To Write A Marketing Slogan
Short & Simple Most of the slogans above are under 10 words. Phone numbers are 7-10 digits so they can easily be remembered. Your slogan should be as well. Timeless Ideas that hit on a moment in time are part of a marketing campaign, not your tagline. Be mindful of referencing current trends or technology in your tagline.
Whats The Longest Running Marketing Slogan In The World
1938 A Diamond is Forever. This deceptively-simple advertising slogan was launched by the De Beers Diamond Company in 1938, making it one of the longest-running marketing campaigns of all time. Those four little words a diamond is forever suggest a sense of timeless romance, which is associated with the diamonds sold by De Beers.
When did the first M & MS commercial come out?
Year: 1954. History: Ted Bates & Co., an advertising firm in Chicago, came up with this trademark slogan. The first commercial to use the phrase showed a man hiding M& Ms in his hands and then uttering the famous words. At that point, the milk chocolate candies had already been on the market for over 10 years!
History: Ted Bates & Co., an advertising firm in Chicago, came up with this trademark slogan. The first commercial to use the phrase showed a man hiding M& Ms in his hands and then uttering the famous words.
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Campbells Soup Mm Mm Good
Mm! Mm! Good! It is a slogan that brings memories from childhood, particularly in the depths of winter. Playing in the snow and then coming inside to a steaming bowl of tomato soup. Getting sick with a winter cold and having a cup of chicken noodle soup to feel better. The smell of potatoes, vegetables, and pork slow cooked with cream of celery wafting on a cold night. In each of these memories, Campbells Soup is ever-present. And I suspect I am far from alone in enjoying these memories. If you search your memories, Im sure you will come across one that features Campbells, maybe not as a soup, but certainly as an ingredient in a dish. Like a green bean casserole at Thanksgiving.
In 1954, Campbells selected BBDO to be their advertising agency. In a speech, Campbells executive vice president Clarence Eldridge discussed how the company went from fourteen or fifteen agencies down to five. But when they put the microscope on the final screening, came out unanimously with the conviction that even though all could do a good job, BBDO had the things to do the best job of any agency could get. The character of the agency, its personnel, its marketing, copy, and creative television abilities, among other considerations, made BBDO stand out as the right choice for Campbells.
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