How Can I Sell My Campbell’s Soup Print
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I Want To Be A Machine
Andy Warhol created his art in his studio, which he nicknamed The Factory, and saw himself as a machine. To make Campbells Soup Cans, he used serigraphy, a technique borrowed from the advertising world. The process involved recreating an industrial motif and repeating it in successive patterns.
Warhol was a real perfectionist and left nothing to chance! Every detail was vital, especially for this artwork. From afar, for example, they appear to be 32 identical cans. In reality, however, he has given each can a different flavour, from beef, to black bean, chicken noodle and onion. Suddenly, Campbells Soup had become more than just tomato soup Warhol had brought it flavour.
How The Campbells Soup Paintings Became Andy Warhols Meal Ticket
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SOUPS ONSoup Cans
On February 22, 1987, Andy Warhol died at age 58 following a gall-bladder operation at New York Hospital. That day, in something of a cosmic coincidence, Irving Blum, the Los Angeles gallerist who in 1962 had given Warhol his first solo exhibition as a fine artist, was busy preparing to ship the 32 paintings from that show to the National Gallery, in Washington, D.C. For 25 years, Blum had owned the works , keeping them in their original slotted crate and occasionally hanging them in his dining room in a large grid , often to his guests great amusement. They depicted soup cansmore to the point, the 32 varieties of Campbells condensed soup that were available in 1962, from Bean with Bacon to Vegetarian Vegetable. Blum, visiting the artist at his Manhattan town house in the spring of that year and watching him work on the paintings while pop songs and arias blared simultaneously from a record player and a radio, took the chance of inviting the relatively unknown Warhol to show the whole set at his Ferus Gallery, on North La Cienega Boulevard.
The invitation to the Ferus Gallery show.
I said, Andy, movie stars come into the gallery. He said, Wow! Lets do it!
MAKE IT POPWarhol at work on a soup-can silkscreen at the Factory, New York City, 1965.
Warhol, Billy Al Bengston, and Dennis Hopper in L.A., 1963.
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How Do I Buy A Campbell’s Soup Print
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Campbells Soup A Real Brand Behind The Art
Warhol claimed to eat a lot of Campbells Soup one for lunch every day for 20 years, to be precise. He had no fear of repetition and even said it himself, the same thing over and over again. So, was it a publicity stunt for the brand? Consumerism was at the heart of American society, but bringing it into galleries was still unthinkable.
Warhol, however, was dead set on bringing mass consumerism and real life into the field of art. To reflect the world around him, he used advertising images, photos of celebrities, and comics. Pop Art acknowledges reality, as did the Campbells Soup brand itself, with the slogan, Made for real, real life.
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The Beauty Of A Simple Can
Campbells Soup Cans was painted by hand. Warhol used paint as well as serigraphy. This enabled him to use the rules of art while simultaneously distorting them, observing reality to see it better As he put it, Everything has its beauty, but not everyone sees it.
For Warhol, poetry was also in perception. A tin can could become a flower vase. A brand logo could be delicately painted with a paintbrush. And an industrial soup could become a symbol of art of Pop Art!
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Andy Warhol: Most Famous Work
Andy Warhol’s Artworks wanted to reach as many people as possible, therefore decided to choose subjects and themes that could be understood and recognized by the majority of the audience.
For example, with his numerous portraits of Marylin Monroe Andy Warhol reached the peak of his artistic production. Others of Andy Warhol Most Famous Works are Campbell’S Soup, Flowers and Mao.
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Warhol And The Music World
Because of his illustrators jobs for record labels and luxury brands, Warhol created the covers of many records and magazines which remained, and will remain, stuck in the collective imagination of great part of the global population.
Moreover, with the cover of the album of the Velvet Underground Andy Warhol went a step further:
If the cover had been designed by Warhol illustrator, the signature he put on it took the cover itself to another level, transforming it in a work of art.
With pop art, the signature acquires an important meaning if, before, the work of art could be considered as such just for its own properties, now the signature of the artist makes the difference.
Many others magazines, cards, postcards, albums, dollars bills have acquired importance just because signed by the artist himself, transforming them from daily objects into works of art.
Who Is Joseph A Campbell The Creator Of Campbell’s Soup
Joseph A. Campbell founded the Campbell Soup Company, better known as Campbell’s, in 1867.
Campbell’s cans contain canned tomatoes, vegetables, jellies, soups, condiments and ground meat.
In 1897 the condensed canned soup was born. The Campbell Soup Company thus changed the way Americans dined, introducing a food that is quick and easy to prepare, emblem of the pace of capitalist society that was becoming more and more established.
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Andy Warhol Campbell Soup Can: Value
Irving Blum, betting on Campbell’s soup, had made a big deal.
Mass culture and the contemporary art world have in fact rewarded Andy Warhol’s silkscreen prints over time. As well as the soup series, Mao’s portraits, Warhol’s flowers, Marilyn’s screenprints have reached increasingly high prices.
Some of the most important auction houses in the world such as Sotheby’s and Christies have often sold Warhol’s works for several million dollars.
In 2006, Christie’s auctioned the work by Andy Warhol, Small Torn Campbell’s Soup Can for $11.8 million.
Andy Warhol’s Campbell Cans have become an essential part of Pop Art and contemporary art history.
The screenprints with Campbell cans have been exhibited, along with Campbell cans sculptures, in all of Warhol’s most important exhibitions.
Campbell cans are not only an excellent investment in art, they are also a perfect furnishing accessory, perfect for modern houses furnishings.
Campbell Soup is one of Warhol’s best-known subjects. The can of soup of the American brand is the emblem of how the American lifestyle, is a condition that involves all social classes.
There are several versions of this subject: the mechanism of repetition once again highlights the close link between art and advertising, the massification of consumption and the artist’s analysis of contemporary American society.
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What Did The Soup Can Paintings Mean
Artist Andy Warhol with one of his later Campbell’s-themed projects
Pop turned traditional art upside down. Instead of portraits, landscapes, battle scenes or other subjects that experts thought of as art, artists like Warhol took images from advertising, comic books and other bits of popular culturethe pop in Pop art. They used humor and irony to comment on how mass production and consumerism had come to dominate so much of American life and culture. Abstract artists of the 1950s like Jackson Pollock may have glorified themselves as creative, individualist geniuses, but Pop artists of the 1960s took the opposite approach. They tried to smooth over or eliminate all traces of their own art-making processeslike brush strokesso that their work seemed almost mechanical, like the mass-produced subject matter it portrayed.
But theres one thing all 32 paintings have in common. Instead of detailing the intricate medallion at the center of every can’s labelrepresenting the gold medal of excellence that Campbells Soup won at the 1900 Paris ExpositionWarhol substituted a plain gold circle. Is it simply because other paints dont stick well on top of gold? Because getting the medals just right would take too much work and might never look good, anyway? pondered Warhol biographer Blake Gopnik. Did he just like the gold circles graphic punch?
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Rise Of American Pop Art: Andy Warhol Art Uses Subjects Of The Mass Culture
The second post-war period was full of important artistic experimentations which carried on what had been studied and done by the Artistic Avantgardes of the first half of the 1900.
For this very reason, the new artistic tendencies, born between the end of 1950s and the beginning of the 60s, retrieved important themes already developed by the first avantgardes, such as emotional detachment, depersonalisation of the work of art and the loss of subjectivity of the artist.
These themes reached maximum expression with the American Pop Art of the 1960s.
It was a fundamental period for the United States: those were, in fact, the years of the American economic boom, which, together with the fast development of technology, led to the rise of mass culture based on an unrestrained consumerism, the overflow of mass media and the affirmation of Hollywood cinema and its icons.
These tendencies influenced not only the concept of art, but also the way of making it.
The artists soon recognized the critic conditions that were leading American society: the uncontrolled influence of mass media was making the human being more and more alienated and blinded by the fake perfection proposed by the movies and other communication tools, making people unable to distinguish the real life from the fake one, and selling consumerism as the only option for an acceptable lifestyle.
The artistic intuition of the pop art artists arose because of the reflections on this themes and situations.
Andy Warhols Soup Can Paintings: What They Mean And Why They Became A Sensation
‘I used to drink it,’ the artist said. ‘I used to have the same lunch every day for 20 years.’
On July 9, 1962, a little-known artist named Andy Warhol opened a small show at the Ferus Gallery in Los Angeles. His head-scratching subject: Campbells Soup. Each of his 32 paintings portrayed a different flavor in the lineup, from Tomato to Pepper Pot and Cream of Celery.
For Warhol, not quite 34 years old, it was his first solo painting exhibit. By then, hed spent almost a decade as a top commercial artist, working with high-end advertising clients like Tiffany & Co. and Dior. But he was determined to become a real artist, recognized by museums and critics alike. His secret weapon? The emerging Pop” art style.
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Why Did Andy Warhol Make Prints Of Red And White Soup Cans
His passion for soup led him to paint soup cans. The substance formed a daily dietary staple, so it was not surprising that he would pay attention to them. Some observers felt that Warhol painted only things which were dear to him. He liked eating Campbells soup, loved Coca-Cola, admired movie stars, and loved money.
Why Did The Paintings Become Such A Sensation
Left: Campbell’s ‘Souper’ dress, a paper fashion inspired by Andy Warhol’s Pop soup can paintings.
Once the public and the critics got over their shock, they warmed to Warhols soup cans. For one thing, they made art fun. How hard could it be to understand a painting when the original was probably on your kitchen shelf? Critics started to see the sly, ironic humor in Warhols portraits of Scotch Broth and Chicken Gumbo. And Blums decision to keep the paintings together heightened their impact.
The show at Ferus Gallery marked a turning point in Warhols career. After the Campbells Soup Cans, Warhol switched from painting to silkscreen printing, a process that produced more mechanical-looking results and allowed him to create multiple versions of a single work. His reputation continued to rise. By 1964, the asking price for a single soup can painting not in Blums set had shot up to $1,500, and New York socialites were wearing paper dresses in a soup can printcustom-made by Warhol himselfto gallery openings.
It didnt take long for Campbells Soups itself to join the fun. In the late 1960s, the company jumped on the then-popular fad for paper dresses, coming out with the Souper Dress, a kicky little number covered in Warhol-esque soup labels. Each dress had three gold bands at the bottom, so the wearer could snip her dress to the ideal length without cutting into the soup can pattern. The price: $1 and two Campbells Soup labels.
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When Asked To Paint Campbells Soup Cans What Did Warhol Reply
The artists deadpan response to a question about why he painted Campbells soup cans was, I used to eat the same thing every day for twenty years, and once in a while, I would make the same thing.. The artist based his work on that daily meal, which consists of thirty-two canvases, one for each flavor sold by then.
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When Warhols show opened in 1962, Pop was just getting started. People had no idea what to make of art that was so different from everything that art was supposed to be.
For one thing, Irving Blum, one of the owners of Ferus Gallery, chose to display the paintings on narrow shelves running the length of the gallery, not unlike a supermarket aisle. Cans sit on shelves, he later said about his installation. Why not?
The show didnt make the splash Blum and Warhol hoped for. In fact, what little response that came from either the public or art critics could be harsh. This young artist is either a soft-headed fool or a hard-headed charlatan, one critic wrote. A cartoon in the Los Angeles Times lampooned the paintings and their supposed viewers. Frankly, the cream of asparagus does nothing for me, one art lover says to another, standing in the gallery. But the terrifying intensity of the chicken noodle gives me a real Zen feeling. An art dealer down the street from Ferus Gallery was even more biting. He arranged real cans of Campbells Soup in his window, along with a sign that read: Do Not Be Misled. Get the Original. Our Low Price Two for 33 Cents.
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How Did Andy Warhol Paint Campbells Soup Cans
It was a multistage process that Warhol used to create these paintings. On canvas, he began by drawing the outline of each can. The next step was to paint the label and can by hand, using a light projector to superimpose the letters directly onto the canvas, then tracing them by hand. Campbells soup is the soup Warhol later said he drank.
What Was The Impact Of Andy Warhols Campbells Soup Cans How Could This Work Be Interpreted As A Social Statement
How did Andy Warhols Campbells Soup Cans affect society? ? In what ways could this work be seen interpreted as a social statement? In this work, Warhol was expressing his perception of the camouflage function of product design, how it obscures the truth of the mass-produced goods it promotes and the way its packaging entices us to buy them.
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Pop Art Andy Warhol : The Distruction Of The Halo
Andy Warhol artworks gave birth to the iconic Marilyns, to the concept of reproduction as practice of emptying of meaning, as with Coca Cola or the Dollar bills reproduced in series, and, thanks to the famous Campbell Soup, to the destruction of the halo of the work of art, already started by the Dadaists and, even before, by the rise of photography.
With the Avantgardes of the XXth century and the advent of photography, the traditional concept of halo is destroyed: thanks to the new technologies, every work of art can be reproduced infinite times, and anyone can enjoy it everywhere, anytime.
If, at the beginning, art and the concept of art is changed by the possibilities brought by photography and new technology, it is only with the time that artists learnt to properly use and develop new techniques.
The American Pop Art is a clear example of this new way of creating art, most of all Andy Warhols pop art.
The Campbells Soup artworks are the proof of how effective can be the technique of reproducing the same object several time, in order to send a strong and provocative message about the mass culture and consumerism and, at the same time, to elevate a common object to work of art.
Moreover, thanks to the reproduction process, many people can enjoy Andy Warhol artworks, becoming main characters of the rise of American Pop Art, rather than just spectators.