What Were The First Flavours Of Campbells Soup Cans
Tomato was one of the first flavours made by Campbells and it soon became a best-selling product. For Warhol this flavour and its iconic red colour encapsulated the nostalgia and mundanity associated with the soup brand and he chose it as a starting point for his paintings. By 1969 the soup cans had become so synonymous with Pop Art and its chief proponent that legendary art director George Lois decided to put Warhol on the cover of the May issue of Esquire magazine, drowning in a tin of Campbells tomato soup.
Consumption Creativity And Cans Of Soup: How Andy Warhol Created An Icon
American art in the early 1960s, with Abstract Expressionism enjoying post-war popularity, was not exactly the sort of arena where one would expect to find 32 canvas paintings of soup cans and acknowledge themas fine art. This was the problem for Andy Warhol, when in 1962 he presented Campbells Soup Cans at Irving Blums Ferus Gallery in Los Angeles. Described as either a soft-headed fool or a hard-headed charlatan by theLA Timesand mocked by a nearby art dealer who promptly bought a stack of soup cans and placed them in his gallery advertising them at 2 for 33 cents, reception was at best divisive. But it wouldnt take long for the tables to turn and for Warhol to have the unequivocal last laugh. Delve into the details of the iconic work below.
Campbell Soup Cans is one of the many artworks represented by the Blond Contemporary Gallery, which will be collaborating with Singulart for an exclusive sale on the 10th of December!
How Do I Buy A Campbell’s Soup Print
One of the easiest and most affordable ways of buying work by Andy Warhol is by using MyArtBroker to reach a seller. MyArtBroker is a curated site, meaning we feature artists based on our clients interests. You can browse artworks by Andy Warhol for sale here however youll need to create a free account to buy or sell with us.
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What Kind Of Long
Its important to remember that while art is more tangible than most other investment classes, it is also non-liquid. In other words, you wont see any returns until you decide to sell. So, if youre an impatient investor, art may not be the right avenue for you. However, if youre willing to hold out, you can end up seeing huge returns with an Andy Warhol painting.
While the value of every Andy Warhol piece goes up and down based on popular demand, art, in general, accrues a lot of value over time. Since Andy Warhol was one of the most popular artists of the 20th Century, it stands to reason that investors would see particularly high investments with his paintings. But dont take our word for it. Lets look at a few examples with the sales price and current value according to the Masterworks trading network:
Well begin with Flowers, one of many similar paintings based on an issue of Modern Photography that Warhol found particularly inspiring. This painting sold in 1992 for $46,200. In the 28 years since its sale, Flowers value has increased nearly 100-fold, to roughly $4,200,000. As modern art tends to increase in value over time, this number is likely to increase even more in the coming years.
Mao Tse Tung
Should You Invest In Andy Warhol
Despite the common misconception that art is a risky alternative asset, it is actually one of the most stable and continuously lucrative investments you can make. While paintings and other works of art do not return regular dividends or accrue compound interest, they also dont react to the ebb and flow of traditional financial markets. This means that art is virtually recession-proof, making it one of the safest and smartest ways to diversify your portfolio.
While this may tell you why you should invest in art, it doesnt tell you why you should invest in Andy Warhol specifically. The truth is that Andy Warhol created thousands of art pieces with a wide range of prices and values. This means that, while Warhols paintings tend to be expensive, they are not completely inaccessible to investors who are short on cash.
Surprisingly, the accessibility of Warhol paintings has not diminished their value. In fact, Warhols pieces are some of the most valuable pop art paintings in the world, as well as some of the most valuable paintings from any art movement or period. Additionally, since the majority of his paintings were created within the last 50 years, they still have plenty of time to age and accrue higher values in the future.
If youd like to find out how you can invest in Andy Warhol and make art an alternative asset for your portfolio, contact us today!
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A Bank Of America Masterpiece Moment
Hassams incorporates French Impressionist techniques into a fully American urban scene, while foreshadowing the social progress to come
Smarthistory is a nonprofit organizationAt Smarthistory we believe art has the power to transform lives and to build understanding across cultures. We believe that the brilliant histories of art belong to everyone, no matter their background.Smarthistorys free, award-winning digital content unlocks the expertise of hundreds of leading scholars, making the history of art accessible and engaging to more people, in more places, than any other provider.
Andy Warhol: Marilyn Monroe
In the artist found the perfect subject for his art. Speaking mostly about screen printing Andy Warhol chose the most famous image of the sex symbol.
Also, this choice was not casual: Warhol decided to represent the actress not as a person but as icon.
In those years, was a famous American actress, at the peak of her career and embodiment of ideal beauty and ideal lifestyle promoted by the mass media.
As a matter of fact, with represents a symbol of the American culture and of that kind of perfect life that every American wanted to achieve.
With screen printing technique, Warhol adds flashy colours, reduces the details and flattens the image, in order to lower the emotional impact of this particular subject, which still represent a famous woman.
Peculiarity of Andy Warhol Marilyn Monroe prints is the minimization of the details, with the aim to avoid any particular that could distract the viewer from the main subject.
Another important characteristic is the two-dimensional representation, apt to focus the spectator on the icon rather than on the person.
The work representing was realized after her sudden death. In this way, the artist sanctified the actress as Icon of the masses, like any other consumer good.
In order to do so, Warhol relied on the screen print technique, reproducing the face of the actress many times in different colours.
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Years Of Andy Warhols Campbells Soup
Andy Warhols Campbells Soup motif has become a stand-in for what most people think of when they hear the term modern art. It is at once famous yet obscure. The soup cans have become synonymous with the art world, yet some question whether they deserve to be called art at all. Sixty years later, Warhols recurring soup can motif still invites us to question our assumptions about fine art.
The Origin of Warhols Campbell Soup Cans
The Soups Then and Now
Warhol began his career as a commercial artist, drawing advertisements for Glamour magazine and Israel Miller. So, the aesthetics of consumer goods had always been a large part of his artistic language. When asked about his inspiration to paint the soup cans, Warhol answered simply: I used to drink it. I used to have the same lunch every day, for 20 years, I guess, the same thing over and over again. Thousands of drawings and silk screens later, over the next two and a half decades, we have one of the most famous symbols in all of art history.
The Soups Then and Now
I Want To Be A Machine
Andy Warhol created his art in his studio, which he nicknamed The Factory, and saw himself as a machine. To make Campbells Soup Cans, he used serigraphy, a technique borrowed from the advertising world. The process involved recreating an industrial motif and repeating it in successive patterns.
Warhol was a real perfectionist and left nothing to chance! Every detail was vital, especially for this artwork. From afar, for example, they appear to be 32 identical cans. In reality, however, he has given each can a different flavour, from beef, to black bean, chicken noodle and onion. Suddenly, Campbells Soup had become more than just tomato soup Warhol had brought it flavour.
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Why Did Andy Warhol Make Prints Of Red And White Soup Cans
His passion for soup led him to paint soup cans. The substance formed a daily dietary staple, so it was not surprising that he would pay attention to them. Some observers felt that Warhol painted only things which were dear to him. He liked eating Campbells soup, loved Coca-Cola, admired movie stars, and loved money.
Investing In Andy Warhol Prints
If youre not ready to dive head-first into an art investment, you also have the option of purchasing an original, limited edition print. However, its important to note the distinction between original prints and reproductions. Reproductions are simply mass-produced copies with virtually no value to any art collector or investor. Alternatively, an original print is one of a limited number of reproductions that closely resembles the original artwork. In some cases, prints are not reproductions at all, but completely original works of art that are duplicated for sale.
The value and cost of a print are closely linked with the total number of prints put out in a given edition. Every print is marked with a fraction: the top number represents the number of that particular painting in the sequential order of reproductions, while the bottom number represents the total number of reproductions in the edition. Generally, the lower the numbers, the higher the value of the print.
So, what can you expect to pay for an Andy Warhol print? A high-quality print of an Andy Warhol piece can start around $2,000 and go up from there. Again, it depends on the demand, the number of prints in the edition, and other factors in the art world at large. While prints are cheaper, they also dont accrue as much value over time as original, one-of-a-kind paintings.
Now that you know what to expect on the front-end of your investment, its time to evaluate the long-term returns of an Andy Warhol painting.
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Campbells Soup Series I And Ii By Andy Warhol
Campbells Soup Series I by Andy Warhol
The distinction between art and utilitarian objects is exemplified by Warhols soup can series I and II. In the first series, the concept of simplicity is a method to adopt a more streamlined and efficient society of consumers. Though the cans display minute variations in text, the series is uniform in size and a statement of the pop culture of branding.
This portfolio comes from Warhols 32 Campbells Soup can paintings that he produced in 1962. The paintings represented all 32 varieties of soup sold then. The ten he chose for the Campbells Soup II portfolio all have unique design elements and are more unusual flavors. Rather than the traditional Tomato soup, or Green Pea and Chicken Noodle, the second portfolio features Oyster Stew, Scotch Broth and Hot Dog Bean. The Cheddar Cheese can features a yellow banner through the seal that reminds customers that it is also great as a sauce, too!
About the Artist:
For more information on work like Campbells Soup Series I by Andy Warhol, contact .
What Was The Impact Of Andy Warhols Campbells Soup Cans How Could This Work Be Interpreted As A Social Statement
How did Andy Warhols Campbells Soup Cans affect society? ? In what ways could this work be seen interpreted as a social statement? In this work, Warhol was expressing his perception of the camouflage function of product design, how it obscures the truth of the mass-produced goods it promotes and the way its packaging entices us to buy them.
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Andy Warhol’s First Exhibition: 32 Campbell’s Soup Cans
Irving Blum is the first collector who decides to bet on Campbell’s soup.
In 1962 Andy Warhol created a series of screenprints featuring the Campbell’s Soup cans. On , in Los Angeles, the walls of the Ferus Gallery became imaginary shelves with Warhol’s painted cans.
The 32 canvases of Campbells Soup Cans show all the variations of the iconic soup available on the market.
The Campbells Soup Cans Series Is Widely Believed To Have Been One Of Warhols Personal Favourites
The artist kept adding to the series for years after his initial success. I should have just done the Campbells Soups and kept on doing them he is reported to have said, because everybody only does one painting anyway. Today the iconic label design and its various Warholian interpretations continue to appear across the worlds of fashion and advertising as well as art, encapsulating the lasting appeal of Pop Art.
Andy Warhol: A Safe Bet On Soup Cans
Almost everyone is aware of Andy Warhol and his impact on pop and postmodern art. From the multimedia shows of the Exploding Plastic Inevitable to Warhols iconic silkscreen depictions of Marilyn Monroe, there seemed to be no limits to Warhols experimentation and genius. Though he has been gone for over 30 years, Warhols art continues to inspire people to this day.
Warhols work is not just valuable to art critics and fans, either. As investors look for stable alternative assets to balance out their portfolios, more and more are turning to the art world for guidance. As one of the most successful artists of the modern era, Andy Warhol presents an intriguing opportunity for investors who possess the necessary capital.
This poses some important questions to those who want to invest in art, specifically the works of Andy Warhol. How much does it cost to invest in Andy Warhol? Does it make more fiscal sense to buy prints or original paintings? What kind of long-term returns can you expect with a Warhol painting? And most importantly, should you invest in Andy Warhol?
We will answer all of these questions and more, but first, lets look at the real costs of investing in Andy Warhols art:
How Can I Sell My Campbell’s Soup Print
If you’re looking to sell art by Andy Warhol, we can help. We employ a number of techniques and practices in order to give a realistic and achievable valuation on any artworks listed on myartbroker.com. We analyse the demand for the work in question, take into consideration previous gallery sales and auction valuations, and monitor the current deals happening via MyArtBroker every day. We are happy to advise sellers on a price bracket for their artwork completely free of charge.
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The Beauty Of A Simple Can
Campbells Soup Cans was painted by hand. Warhol used paint as well as serigraphy. This enabled him to use the rules of art while simultaneously distorting them, observing reality to see it better As he put it, Everything has its beauty, but not everyone sees it.
For Warhol, poetry was also in perception. A tin can could become a flower vase. A brand logo could be delicately painted with a paintbrush. And an industrial soup could become a symbol of art of Pop Art!
Campbells Soup A Real Brand Behind The Art
Warhol claimed to eat a lot of Campbells Soup one for lunch every day for 20 years, to be precise. He had no fear of repetition and even said it himself, the same thing over and over again. So, was it a publicity stunt for the brand? Consumerism was at the heart of American society, but bringing it into galleries was still unthinkable.
Warhol, however, was dead set on bringing mass consumerism and real life into the field of art. To reflect the world around him, he used advertising images, photos of celebrities, and comics. Pop Art acknowledges reality, as did the Campbells Soup brand itself, with the slogan, Made for real, real life.
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Why Is The Campbell’s Soup Collection Important
The exhibition was initially met with criticism one commentator said of Warhol, This young ‘artist’ is either a soft-headed fool or a hard-headed charlatan, while Willem de Kooning famously called him a killer of beauty and only a small number of the works were sold, the first to actor Dennis Hopper. Once Warhol had gained critical and popular acclaim in the late 60s and 70s, however, Ferus Gallery owner Irving Blum regretted selling the works individually and bought the paintings back in order to maintain the series an effort which is said to have cemented their legacy. In 1996 he sold the entire set of paintings for a reported $15 million to the Museum of Modern Art in New York, where they can still be seen on display today. Single canvases from the wider Campbells Soup painting series which can reach anything from $4 million to $9million at auction can be found in public collections all over the world.
Warhol And The Music World
Because of his illustrators jobs for record labels and luxury brands, Warhol created the covers of many records and magazines which remained, and will remain, stuck in the collective imagination of great part of the global population.
Moreover, with the cover of the album of the Velvet Underground Andy Warhol went a step further:
If the cover had been designed by Warhol illustrator, the signature he put on it took the cover itself to another level, transforming it in a work of art.
With pop art, the signature acquires an important meaning if, before, the work of art could be considered as such just for its own properties, now the signature of the artist makes the difference.
Many others magazines, cards, postcards, albums, dollars bills have acquired importance just because signed by the artist himself, transforming them from daily objects into works of art.
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