Warhol Originally Wanted To Create A Series Inspired By Comic Books Not Soup Cans
This concept was, however, already being pioneered by Roy Lichtenstein. Looking for a new idea, the story goes that Warhol turned to his friend and advisor Muriel Latow who suggested that he paint Campbells soup cans instead. According to his biographer Blake Gopnik, Warhol is supposed to have said The cartoon paintingsits too late, Ive got to do something that really will have a lot of impact, that will be different enough from Lichtenstein. Latow purportedly told him Youve got to find something thats recognisable to almost everybody, something you see every day that everybody would recognise. Something like a can of Campbells Soup.
Andy Warhol and Campbells
Fine Art Prints As Canvas On Stretcher
With us you also get the most fine art prints, e.g. »Campbell’s Soup I: Tomato, 1968« from Andy Warhol, as a canvas picture on stretcher. For this, the print is laminated on canvas and sealed with a special foil. Then the whole thing is pulled on a stretcher. This will give you a canvas picture that you can hang directly on wall. Of course, this canvas picture can also be framed.
How Do I Buy A Campbell’s Soup Print
One of the easiest and most affordable ways of buying work by Andy Warhol is by using MyArtBroker to reach a seller. MyArtBroker is a curated site, meaning we feature artists based on our clients interests. You can browse artworks by Andy Warhol for sale here however youll need to create a free account to buy or sell with us.
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The Campbells Soup Cans Series Is Widely Believed To Have Been One Of Warhols Personal Favourites
The artist kept adding to the series for years after his initial success. I should have just done the Campbells Soups and kept on doing them he is reported to have said, because everybody only does one painting anyway. Today the iconic label design and its various Warholian interpretations continue to appear across the worlds of fashion and advertising as well as art, encapsulating the lasting appeal of Pop Art.
How Many Campbells Soup Cans Did Warhol Make
Warhol created a series of 32 painted cans, which were originally exhibited at Ferus Gallery in Los Angeles in 1962. The canvases depicted all the soups offered by the brand, from Vegetable Made with Beef Stock to Chicken N Dumplings and everything in between. Rather than being hung on the wall, the paintings were placed on shelves which the curator, Irving Blum had originally adopted as a solution for ensuring they were all level. However the shelves quickly took on a different and very apt meaning, recalling the stacked displays used by supermarkets and reflecting the artists fascination with consumerism. Cans sit on shelves, Warhol later said about the installation. Why not?
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Andy Warhols Soup Can Paintings: What They Mean And Why They Became A Sensation
‘I used to drink it,’ the artist said. ‘I used to have the same lunch every day for 20 years.’
On July 9, 1962, a little-known artist named Andy Warhol opened a small show at the Ferus Gallery in Los Angeles. His head-scratching subject: Campbells Soup. Each of his 32 paintings portrayed a different flavor in the lineup, from Tomato to Pepper Pot and Cream of Celery.
For Warhol, not quite 34 years old, it was his first solo painting exhibit. By then, hed spent almost a decade as a top commercial artist, working with high-end advertising clients like Tiffany & Co. and Dior. But he was determined to become a real artist, recognized by museums and critics alike. His secret weapon? The emerging Pop” art style.
What Was Andy Warhols Message
Artists like Andy Warhol have argued that popular art should be treated with the same respect as fine art. The culture of the general population is not as vulgar or superficial as those who criticize it. A citys culture and its commercial culture, on the other hand, can be a very effective element of performing arts. This led to the creation of pop art.
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What Did The Soup Can Paintings Mean
Artist Andy Warhol with one of his later Campbell’s-themed projects
Pop turned traditional art upside down. Instead of portraits, landscapes, battle scenes or other subjects that experts thought of as art, artists like Warhol took images from advertising, comic books and other bits of popular culturethe pop in Pop art. They used humor and irony to comment on how mass production and consumerism had come to dominate so much of American life and culture. Abstract artists of the 1950s like Jackson Pollock may have glorified themselves as creative, individualist geniuses, but Pop artists of the 1960s took the opposite approach. They tried to smooth over or eliminate all traces of their own art-making processeslike brush strokesso that their work seemed almost mechanical, like the mass-produced subject matter it portrayed.
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But theres one thing all 32 paintings have in common. Instead of detailing the intricate medallion at the center of every can’s labelrepresenting the gold medal of excellence that Campbells Soup won at the 1900 Paris ExpositionWarhol substituted a plain gold circle. Is it simply because other paints dont stick well on top of gold? Because getting the medals just right would take too much work and might never look good, anyway? pondered Warhol biographer Blake Gopnik. Did he just like the gold circles graphic punch?
Campbells Soup A Real Brand Behind The Art
Warhol claimed to eat a lot of Campbells Soup one for lunch every day for 20 years, to be precise. He had no fear of repetition and even said it himself, the same thing over and over again. So, was it a publicity stunt for the brand? Consumerism was at the heart of American society, but bringing it into galleries was still unthinkable.
Warhol, however, was dead set on bringing mass consumerism and real life into the field of art. To reflect the world around him, he used advertising images, photos of celebrities, and comics. Pop Art acknowledges reality, as did the Campbells Soup brand itself, with the slogan, Made for real, real life.
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What Was The Impact Of Andy Warhols Campbells Soup Cans How Could This Work Be Interpreted As A Social Statement
How did Andy Warhols Campbells Soup Cans affect society? ? In what ways could this work be seen interpreted as a social statement? In this work, Warhol was expressing his perception of the camouflage function of product design, how it obscures the truth of the mass-produced goods it promotes and the way its packaging entices us to buy them.
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Campbells Soup Series I And Ii By Andy Warhol
Campbells Soup Series I by Andy Warhol
The distinction between art and utilitarian objects is exemplified by Warhols soup can series I and II. In the first series, the concept of simplicity is a method to adopt a more streamlined and efficient society of consumers. Though the cans display minute variations in text, the series is uniform in size and a statement of the pop culture of branding.
This portfolio comes from Warhols 32 Campbells Soup can paintings that he produced in 1962. The paintings represented all 32 varieties of soup sold then. The ten he chose for the Campbells Soup II portfolio all have unique design elements and are more unusual flavors. Rather than the traditional Tomato soup, or Green Pea and Chicken Noodle, the second portfolio features Oyster Stew, Scotch Broth and Hot Dog Bean. The Cheddar Cheese can features a yellow banner through the seal that reminds customers that it is also great as a sauce, too!
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Why Did The Paintings Become Such A Sensation
Left: Campbell’s ‘Souper’ dress, a paper fashion inspired by Andy Warhol’s Pop soup can paintings.
Once the public and the critics got over their shock, they warmed to Warhols soup cans. For one thing, they made art fun. How hard could it be to understand a painting when the original was probably on your kitchen shelf? Critics started to see the sly, ironic humor in Warhols portraits of Scotch Broth and Chicken Gumbo. And Blums decision to keep the paintings together heightened their impact.
The show at Ferus Gallery marked a turning point in Warhols career. After the Campbells Soup Cans, Warhol switched from painting to silkscreen printing, a process that produced more mechanical-looking results and allowed him to create multiple versions of a single work. His reputation continued to rise. By 1964, the asking price for a single soup can painting not in Blums set had shot up to $1,500, and New York socialites were wearing paper dresses in a soup can printcustom-made by Warhol himselfto gallery openings.
It didnt take long for Campbells Soups itself to join the fun. In the late 1960s, the company jumped on the then-popular fad for paper dresses, coming out with the Souper Dress, a kicky little number covered in Warhol-esque soup labels. Each dress had three gold bands at the bottom, so the wearer could snip her dress to the ideal length without cutting into the soup can pattern. The price: $1 and two Campbells Soup labels.
Pop Art: A Consumer Product
The artwork we know today was a little different 55 years ago. When it first went on exhibition on 9 July 1962, the 32 posters were placed in a horizontal line, one after the other. This arrangement echoed the way the cans would have been lined up on a shelf.
Against all odds, the Pop Art movement was underway! Warhol brought consumer goods into galleries. He exhibited them exactly as they were to emphasize their retail value. Working in a similar vein, British painter and collage artist Richard Hamilton created a definition for this new school of art. According to Hamilton, Pop Art was popular, transient, expendable, low-cost, mass-produced, young, witty, sexy, gimmicky, glamorous, and Big Business.
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Who Is Joseph A Campbell The Creator Of Campbells Soup
Joseph A. Campbell founded the Campbell Soup Company, better known as Campbells, in 1867.
Campbells cans contain canned tomatoes, vegetables, jellies, soups, condiments and ground meat.
In 1897 the condensed canned soup was born. The Campbell Soup Company thus changed the way Americans dined, introducing a food that is quick and easy to prepare, emblem of the pace of capitalist society that was becoming more and more established.
Why Did Andy Warhol Paint Campbell Soup Cans
Known to be one of his most iconic work of all time, alongside his Marilyn Monroe portrait, the 32 Campbells Soup Cans from 1962 is still available to see by museum visitors today at the MoMA in New York. It was a personal favourite of Warhols, and something he enjoyed painting. He was quoted in an interview years after painting them as saying I should have just done the Campbells Soups and kept on doing them because everybody only does one painting anyway.
Many stories say that Warhols choice to paint soup cans reflected on his own devotion to Campbells soup as a customer. The most accepted story on the subject is that Warhol was having a conversation with a friend who encouraged him to paint something that you see every day, something that everyone would recognise. Campbells Soup was suggested as the appropriate brand an iconic American product that was readily found in cupboards across the country.
In the 50 years since they first went on display, Andy Warhols 32 Campbells Soup Cans have become a canonical symbol of American Pop Art. Warhol, an American commercial illustrator from Pittsburgh, Pennsylvania turned fine artist, author, publisher, painter, and film director, first showed the work on July 9, 1962 in the Ferus Gallery in Los Angeles, California. It was his first solo exhibition. The show was largely uneventful. Few people attended , and afterwards a secondary showing planned for New York later that year was canceled.
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Andy Warhol: A Safe Bet On Soup Cans
Almost everyone is aware of Andy Warhol and his impact on pop and postmodern art. From the multimedia shows of the Exploding Plastic Inevitable to Warhols iconic silkscreen depictions of Marilyn Monroe, there seemed to be no limits to Warhols experimentation and genius. Though he has been gone for over 30 years, Warhols art continues to inspire people to this day.
Warhols work is not just valuable to art critics and fans, either. As investors look for stable alternative assets to balance out their portfolios, more and more are turning to the art world for guidance. As one of the most successful artists of the modern era, Andy Warhol presents an intriguing opportunity for investors who possess the necessary capital.
This poses some important questions to those who want to invest in art, specifically the works of Andy Warhol. How much does it cost to invest in Andy Warhol? Does it make more fiscal sense to buy prints or original paintings? What kind of long-term returns can you expect with a Warhol painting? And most importantly, should you invest in Andy Warhol?
We will answer all of these questions and more, but first, lets look at the real costs of investing in Andy Warhols art:
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Developing An Art Style
Whilst beginning his commercial work in the early 1960s, Warhol chose to spend time developing his own unique style. Initially beginning with canvas work in a comic strip style, Warhol learned how to silkscreen in 1961, and the medium to paint Campbells Soup was born.
At this time, Warhol also developed his style of simple and repeated work that, at the time, opposed the soft edges and almost sensual style of popular art and still life. His realistic interpretations of regularly accessible food and cultural items made his art intriguing to people who painted for fantasy, or in the comic strip style.
In 1962, Andy Warhol created Campbells Soup Cans, a piece exhibited at the Ferus Gallery in New York. 32 posters each depicting a soup can were exhibited as genuine works of art. At the time, it was quite a feat, as Pop Art had not yet recognized as an art form in America It was a historical event for an innovative work! And KAZoART is here to explain what makes it so original
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What Were The First Flavours Of Campbells Soup Cans
Tomato was one of the first flavours made by Campbells and it soon became a best-selling product. For Warhol this flavour and its iconic red colour encapsulated the nostalgia and mundanity associated with the soup brand and he chose it as a starting point for his paintings. By 1969 the soup cans had become so synonymous with Pop Art and its chief proponent that legendary art director George Lois decided to put Warhol on the cover of the May issue of Esquire magazine, drowning in a tin of Campbells tomato soup.
What Is Campbell Soup Known For
Founded in 1869 in Camden, New Jersey, the Campbell Soup Company is a leading American food company. known as the Joseph A Campbell Preserve Company, which produced canned tomatoes, vegetables, jams, soups, condiments, and minced meat. Known for its high-quality products, Campbell Soup Company is a household name.
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Why Did Andy Warhol Choose To Use Images Of Marilyn Monroe And Campbells Soup Cans
As well as liking celebrities like Liza and Marilyn, Warhol consistently preferred women who looked like they were real. that even the smallest wrinkles around the girls eyes, pimples smatter the cheeks for this world should be present in perfect proportion in his silkscreens and never concealed under the eye liner.
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Recreating The Soup Labels Took Almost A Year
Warhols first paintings of the cans were painstaking reproductions of the labels based on enlarged photographs taken by a friend. According to Gopnik, he spent almost a year recreating the labels onto canvases, in order to make the paintings as close to the mechanically reproduced packaging as possible. He wanted it to look as if the cans had been taken directly from the supermarket shelves and placed on the wall. In this way he went one step further than Duchamp who took everyday objects out of their usual context and called them art and also harkened back to the long tradition of trompe loeil in Western art.
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Why Is The Campbell’s Soup Collection Important
The exhibition was initially met with criticism one commentator said of Warhol, This young ‘artist’ is either a soft-headed fool or a hard-headed charlatan, while Willem de Kooning famously called him a killer of beauty and only a small number of the works were sold, the first to actor Dennis Hopper. Once Warhol had gained critical and popular acclaim in the late 60s and 70s, however, Ferus Gallery owner Irving Blum regretted selling the works individually and bought the paintings back in order to maintain the series an effort which is said to have cemented their legacy. In 1996 he sold the entire set of paintings for a reported $15 million to the Museum of Modern Art in New York, where they can still be seen on display today. Single canvases from the wider Campbells Soup painting series which can reach anything from $4 million to $9million at auction can be found in public collections all over the world.