Campbells Soup A Real Brand Behind The Art
Warhol claimed to eat a lot of Campbells Soup one for lunch every day for 20 years, to be precise. He had no fear of repetition and even said it himself, the same thing over and over again. So, was it a publicity stunt for the brand? Consumerism was at the heart of American society, but bringing it into galleries was still unthinkable.
Warhol, however, was dead set on bringing mass consumerism and real life into the field of art. To reflect the world around him, he used advertising images, photos of celebrities, and comics. Pop Art acknowledges reality, as did the Campbells Soup brand itself, with the slogan, Made for real, real life.
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Who Is Joseph A Campbell The Creator Of Campbells Soup
Joseph A. Campbell founded the Campbell Soup Company, better known as Campbells, in 1867.
Campbells cans contain canned tomatoes, vegetables, jellies, soups, condiments and ground meat.
In 1897 the condensed canned soup was born. The Campbell Soup Company thus changed the way Americans dined, introducing a food that is quick and easy to prepare, emblem of the pace of capitalist society that was becoming more and more established.
Why Did Andy Warhol Paint Campbell Soup Cans
Known to be one of his most iconic work of all time, alongside his Marilyn Monroe portrait, the 32 Campbells Soup Cans from 1962 is still available to see by museum visitors today at the MoMA in New York. It was a personal favourite of Warhols, and something he enjoyed painting. He was quoted in an interview years after painting them as saying I should have just done the Campbells Soups and kept on doing them because everybody only does one painting anyway.
Many stories say that Warhols choice to paint soup cans reflected on his own devotion to Campbells soup as a customer. The most accepted story on the subject is that Warhol was having a conversation with a friend who encouraged him to paint something that you see every day, something that everyone would recognise. Campbells Soup was suggested as the appropriate brand an iconic American product that was readily found in cupboards across the country.
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Andy Warhols Campbells Soup Cans 1962
In the 50 years since they first went on display, Andy Warhols 32 Campbells Soup Cans have become a canonical symbol of American Pop Art. Warhol, an American commercial illustrator from Pittsburgh, Pennsylvania turned fine artist, author, publisher, painter, and film director, first showed the work on July 9, 1962 in the Ferus Gallery in Los Angeles, California. It was his first solo exhibition. The show was largely uneventful. Few people attended , and afterwards a secondary showing planned for New York later that year was canceled.
Today though, Warhol has his own museum in Pittsburgh and his 32 Campbells Soup Cans is one of the prized pieces at the New York Museum of Modern Art. An earlier, single canvas version sold through Christies Auction house in 2010 for over $9 million.
32 Campbells Soup Cans consists of thirty-two 20×16 screen-printed canvases, one for each of the varieties sold at the time. They were originally presented linearly, resting on a shelf mounted on the wall in an effort to mimic the grocery store shopping experience. For viewers today, the series tends to evoke nostalgia. Each print has slight variation due to the inconsistency of the silk-screening process and manual finishing details, and together, they appear touchingly handmade. In a world saturated with high-tech media marketing and airbrushed ads, it can be hard to imagine that in the 1960s, Warhols now ubiquitous art was criticized as sterile, cold, and mechanical.
What Makes Warhols Soup Can Art
Was Soup s Can Paintings Mean? ? Onset of traditional art by pop has been a major transformation. Artists like Warhol took images from marketing material, comic books, and other pieces of popular culture as opposed to portrait, landscape, or battle scenes as defined by experts as art. Pop art is an evolving aesthetic of images taken from various bits of popular culture.
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A Bank Of America Masterpiece Moment
Hassams incorporates French Impressionist techniques into a fully American urban scene, while foreshadowing the social progress to come
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Why Did Andy Warhol Choose To Use Images Of Marilyn Monroe And Campbells Soup Cans
As well as liking celebrities like Liza and Marilyn, Warhol consistently preferred women who looked like they were real. that even the smallest wrinkles around the girls eyes, pimples smatter the cheeks for this world should be present in perfect proportion in his silkscreens and never concealed under the eye liner.
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What Materials Did Andy Warhol Use
A series of celebrity portraits were created with photographic silkscreen printing. By reproducing images already in the public eye, such as publicity shots or tabloid photos, he could directly reproduce them. Additionally, he was able to produce multiple versions and variations of the prints using this technique.
What Was Andy Warhols Message
Artists like Andy Warhol have argued that popular art should be treated with the same respect as fine art. The culture of the general population is not as vulgar or superficial as those who criticize it. A citys culture and its commercial culture, on the other hand, can be a very effective element of performing arts. This led to the creation of pop art.
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Warhol And The Music World
Because of his illustrators jobs for record labels and luxury brands, Warhol created the covers of many records and magazines which remained, and will remain, stuck in the collective imagination of great part of the global population.
Moreover, with the cover of the album of the Velvet Underground Andy Warhol went a step further:
If the cover had been designed by Warhol illustrator, the signature he put on it took the cover itself to another level, transforming it in a work of art.
With pop art, the signature acquires an important meaning if, before, the work of art could be considered as such just for its own properties, now the signature of the artist makes the difference.
Many others magazines, cards, postcards, albums, dollars bills have acquired importance just because signed by the artist himself, transforming them from daily objects into works of art.
Andy Warhol: A Safe Bet On Soup Cans
Almost everyone is aware of Andy Warhol and his impact on pop and postmodern art. From the multimedia shows of the Exploding Plastic Inevitable to Warhols iconic silkscreen depictions of Marilyn Monroe, there seemed to be no limits to Warhols experimentation and genius. Though he has been gone for over 30 years, Warhols art continues to inspire people to this day.
Warhols work is not just valuable to art critics and fans, either. As investors look for stable alternative assets to balance out their portfolios, more and more are turning to the art world for guidance. As one of the most successful artists of the modern era, Andy Warhol presents an intriguing opportunity for investors who possess the necessary capital.
This poses some important questions to those who want to invest in art, specifically the works of Andy Warhol. How much does it cost to invest in Andy Warhol? Does it make more fiscal sense to buy prints or original paintings? What kind of long-term returns can you expect with a Warhol painting? And most importantly, should you invest in Andy Warhol?
We will answer all of these questions and more, but first, lets look at the real costs of investing in Andy Warhols art:
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Warhol Had Campbells Soup For Lunch For 20 Years
Before he became famous for endlessly reproducing artworks Warhol was attracted to repetition in his personal life and appearance. By choosing to wear a daily uniform of a white wig, glasses and polo neck jumper Warhol ensured his look became as iconic as his artworks. And it wasnt just his personal style that embraced repetition, even his eating habits mirrored his art. Speaking of his choice of Campbells Soup as a subject, the artist remarked, I used to drink it. I used to have the same lunch every day, for 20 years, I guess, the same thing over and over again.
How Can I Sell My Campbells Soup Print
If youre looking to sell art by Andy Warhol, we can help. We employ a number of techniques and practices in order to give a realistic and achievable valuation on any artworks listed on myartbroker.com. We analyse the demand for the work in question, take into consideration previous gallery sales and auction valuations, and monitor the current deals happening via MyArtBroker every day. We are happy to advise sellers on a price bracket for their artwork completely free of charge.
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Why Is The Campbell’s Soup Collection Important
The exhibition was initially met with criticism one commentator said of Warhol, This young ‘artist’ is either a soft-headed fool or a hard-headed charlatan, while Willem de Kooning famously called him a killer of beauty and only a small number of the works were sold, the first to actor Dennis Hopper. Once Warhol had gained critical and popular acclaim in the late 60s and 70s, however, Ferus Gallery owner Irving Blum regretted selling the works individually and bought the paintings back in order to maintain the series an effort which is said to have cemented their legacy. In 1996 he sold the entire set of paintings for a reported $15 million to the Museum of Modern Art in New York, where they can still be seen on display today. Single canvases from the wider Campbells Soup painting series which can reach anything from $4 million to $9million at auction can be found in public collections all over the world.
Developing An Art Style
Whilst beginning his commercial work in the early 1960s, Warhol chose to spend time developing his own unique style. Initially beginning with canvas work in a comic strip style, Warhol learned how to silkscreen in 1961, and the medium to paint Campbells Soup was born.
At this time, Warhol also developed his style of simple and repeated work that, at the time, opposed the soft edges and almost sensual style of popular art and still life. His realistic interpretations of regularly accessible food and cultural items made his art intriguing to people who painted for fantasy, or in the comic strip style.
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Artwork In The Spotlight: Andy Warhols Campbells Soup Cans
In 1962, Andy Warhol created Campbells Soup Cans, a piece exhibited at the Ferus Gallery in New York. 32 posters each depicting a soup can were exhibited as genuine works of art. At the time, it was quite a feat, as Pop Art had not yet recognized as an art form in America It was a historical event for an innovative work! And KAZoART is here to explain what makes it so original
What Is Campbell Soup Known For
Founded in 1869 in Camden, New Jersey, the Campbell Soup Company is a leading American food company. known as the Joseph A Campbell Preserve Company, which produced canned tomatoes, vegetables, jams, soups, condiments, and minced meat. Known for its high-quality products, Campbell Soup Company is a household name.
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Andy Warhol Campbell Soup Print
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How Many Campbells Soup Cans Did Warhol Make
Warhol created a series of 32 painted cans, which were originally exhibited at Ferus Gallery in Los Angeles in 1962. The canvases depicted all the soups offered by the brand, from Vegetable Made with Beef Stock to Chicken N Dumplings and everything in between. Rather than being hung on the wall, the paintings were placed on shelves which the curator, Irving Blum had originally adopted as a solution for ensuring they were all level. However the shelves quickly took on a different and very apt meaning, recalling the stacked displays used by supermarkets and reflecting the artists fascination with consumerism. Cans sit on shelves, Warhol later said about the installation. Why not?
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What Was The Impact Of Andy Warhols Campbells Soup Cans
As a result of his performance at the Ferus Gallery, Warhols career saw a new turning point. The Campbells Soup Cans led Warhol to move from painting to silkscreening, where results produced a more mechanically pleasing result. He thus created multiple versions of the same work using this technique. As his reputation grew, so did his popularity.
What Techniques Did Andy Warhol Use In His Campbells Soup Can Series
Campbells Soup Cans was launched a few weeks before Warhol decided to develop the process of photo-silk-screen art. Among his many art making techniques, he developed the printmaking process from his early commercial printmaking. It would become one of his signature subjects, connecting his techniques more closely to commercial advertising.
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Pop Art: A Consumer Product
The artwork we know today was a little different 55 years ago. When it first went on exhibition on 9 July 1962, the 32 posters were placed in a horizontal line, one after the other. This arrangement echoed the way the cans would have been lined up on a shelf.
Against all odds, the Pop Art movement was underway! Warhol brought consumer goods into galleries. He exhibited them exactly as they were to emphasize their retail value. Working in a similar vein, British painter and collage artist Richard Hamilton created a definition for this new school of art. According to Hamilton, Pop Art was popular, transient, expendable, low-cost, mass-produced, young, witty, sexy, gimmicky, glamorous, and Big Business.
What Was The Impact Of Andy Warhols Campbells Soup Cans How Could This Work Be Interpreted As A Social Statement
How did Andy Warhols Campbells Soup Cans affect society? ? In what ways could this work be seen interpreted as a social statement? In this work, Warhol was expressing his perception of the camouflage function of product design, how it obscures the truth of the mass-produced goods it promotes and the way its packaging entices us to buy them.
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Did Andy Warhol Get Permission From Campbells
This is what Warhol did with Campbells Soups logo without asking permission for dozens of silkscreen prints. Once Campbells Soup became aware that his use of their logo would earn them free marketing, Campbells Soup tacitly agreed Warhol still appropriated their logo without first gaining their permission.
Andy Warhol Campbell Soup Can: Value
Irving Blum, betting on Campbells soup, had made a big deal.
Mass culture and the contemporary art world have in fact rewarded Andy Warhols silkscreen prints over time. As well as the soup series, Maos portraits, Warhols flowers, Marilyns screenprints have reached increasingly high prices.
Some of the most important auction houses in the world such as Sothebys and Christies have often sold Warhols works for several million dollars.
In 2006, Christies auctioned the work by Andy Warhol, Small Torn Campbells Soup Can for $11.8 million.
Andy Warhols Campbell Cans have become an essential part of Pop Art and contemporary art history.
The screenprints with Campbell cans have been exhibited, along with Campbell cans sculptures, in all of Warhols most important exhibitions.
Campbell cans are not only an excellent investment in art, they are also a perfect furnishing accessory, perfect for modern houses furnishings.
Campbell Soup is one of Warhols best-known subjects. The can of soup of the American brand is the emblem of how the American lifestyle, is a condition that involves all social classes.
There are several versions of this subject: the mechanism of repetition once again highlights the close link between art and advertising, the massification of consumption and the artists analysis of contemporary American society.
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Recreating The Soup Labels Took Almost A Year
Warhols first paintings of the cans were painstaking reproductions of the labels based on enlarged photographs taken by a friend. According to Gopnik, he spent almost a year recreating the labels onto canvases, in order to make the paintings as close to the mechanically reproduced packaging as possible. He wanted it to look as if the cans had been taken directly from the supermarket shelves and placed on the wall. In this way he went one step further than Duchamp who took everyday objects out of their usual context and called them art and also harkened back to the long tradition of trompe loeil in Western art.